Retail Marketing 101 Creating A Good First Impression

Retail Marketing 101 Creating A Good First Impression For retail businesses, it’s absolutely essential that you make a good first impression. The chances are your store will be positioned somewhere with loads of other stores nearby. To ensure people enter your premises and spend money on your goods, you must draw them away from all the other places by creating a good first impression. There are many things you should take into account here, and they all revolve around getting your store looking as amazing as possible. Excellent signage Signage is so crucial when it comes to creating an excellent first impression and leading people to your store. Your sign needs to be big and bold and easy for people to spot. There should be one main sign on the front of your retail store that people can see head-on. Then, you need one that sticks out, so people notice it when they’re walking down the street. Make sure the sign is of a very high-quality and that it’s tasteful as well. Work hard with your marketing team to come up with a brand logo you can use as the sign, which should attract as much attention as possible. Keep it clean It’s very hard to be tempted into entering a shop when it looks absolutely filthy. I’m sure you’ve all seen stores that have grimy windows, graffiti all over the front, and are just generally unkempt. You immediately walk on by without even thinking twice about going inside. Therefore, you need to ensure your store looks tidy on the outside and mirrors this tidiness on the inside. One idea is to get your hands on some anti graffiti window films, this will stop your windows from being defaced by the local hooligans. Get rid of any litter as often as you can, and you’ll have a nice clean store that looks more appealing. Display good offers Your sign, and the cleanliness of your shop will only get you so far. What’s the number one reason someone will enter a store? Because they want to buy something inside it. As such, you need to work hard on your window displays to show off your best products and most appealing offers. This is what will really convince someone to come inside and spend their money. It’s a good idea to show off your best-selling products and any recent deals you have, as these will likely attract the most attention. Don’t be forceful The worst thing you can do is to be forceful when trying to market your retail store and get customers flooding inside. A common mistake I see is a business getting people to stand outside so they can talk to members of the public and try to get them in the store. This stinks of desperation, and reflects badly on your brand. People absolutely hate the thought of a business trying to drag them into their store. If you ever do have people standing outside, make sure they have a reason to be there such as handing out free samples of products. This creates a great first impression, attracts plenty of attention, and isn’t forceful in the slightest. Follow these tips, and you’ll soon market your retail business with such brilliance that your foot traffic will rise dramatically!